About Us

Hostl comes from hustle. A word that started meaning something shady — someone working the angles — and became something else entirely: the name for anyone who carries too much, works too hard, and does it anyway. Because there's something worth building at the end of it.

That's us. A side-gig with a soul. A brand born while Arnaldo was juggling more than 2 jobs, living far from home, wanting to create something that represented the people who move the world quietly — immigrants, builders, the ones who show up even when nobody's watching.

Hostl launched in May 2025 in Minnesota. Arnaldo López, Venezuelan, 26, with nothing but the dream of building a brand that puts his country's name on the map. Two months later, he had to move to Mexico. For a moment, it looked like it was over.

It wasn't.

In March 2026, Víctor Rodríguez joined as a co-founder. What felt like an ending turned out to be the real beginning. This is that version.

Hostl is for people who want to look good and feel seen in what they wear. Every collection carries a story — immigrant talent, places that matter, people making the world better whether anyone notices or not.

Welcome to our universe.